Bruce and Heather

From left to right: Heather Love and Bruce McFarlane

Bruce McFarlane and Heather Love

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Bruce (W. Bruce A.) McFarlane

Vice President, Director, Portfolio Manager, Investment Advisor
Phone: (250) 952-7778

Heather Love

BA (Economics), CFA
Investment Associate, Associate Portfolio Manager 
Phone: (250) 952-7766

Investment Style & Approach

Bruce and Heather have been working together since 2014. Their strengths are accredited to Bruce's vision and experience, and Heather’s keen business sense. Clients receive the individual attention and sound, proactive advice they need to achieve their investment goals.

Wealth creation and capital preservation is best accomplished with discipline. Bruce and Heather believe that a balanced approach with an emphasis on achieving long-term results works best for investors. Bruce and Heather’s ability to manage funds on a discretionary basis also appeals to many investors, as it frees the individual from the responsibility of overseeing their daily investment decisions. With over 50 years of combined industry experience, they can develop comprehensive investment strategies for your retirement and immediate financial needs, and help to preserve your wealth for the next generation.

When you invest through Bruce and Heather, you benefit from their unique combination of experience and investment wisdom. They would be pleased to arrange a meeting with you to discuss your investment needs and objectives. As Bruce likes to say, "our success is built on principles of integrity, trust, a commitment to our clients' success and making money the old-fashioned way."

Bruce McFarlane

Bruce began his career in the financial industry in 1967 with the Royal Trust Co. After nine years, he left his position as Senior Trust Officer to join Odlum Brown as an Investment Advisor. His hard-earned success as an Investment Advisor led to his appointment as Branch Manager of the Victoria office in 1982. He is currently a Director, Vice President and Portfolio Manager.

Bruce continues to remain active within the community. His interest in rugby led him to be a member and former director of the James Bay Athletic Association and a past President of the Canadian Rugby Foundation.

As a past board member of the Queen Alexandra Hospital Society, The Salvation Army Advisory Committee and the Lodge at Broadmead, Bruce proudly dedicates his time and financial support to charitable endeavours in the Greater Victoria Region. He is the current president of the Charlton L. Smith Foundation.

Bruce remains physically active by playing golf at the Victoria Golf Course, alpine skiing in the winter months, kayaking and fishing in Haida Gwaii and embarking on hunting trips with his two sons, Cameron and Graham.

Bruce is committed to his clients' financial well-being and appreciates their loyalty. He looks forward to maintaining these strong relationships and providing the high standards of service his clients deserve.

Heather Love

Heather joined the Odlum Brown Victoria office in 2014, quickly rising to the position of Associate Portfolio Manager while working alongside Bruce. With a B.A. in Economics from the University of Victoria, along with a Certificate in Professional Accounting from Camosun College, Heather’s educational pursuits have primed her perfectly for a career in the investment industry. Heather also holds the prestigious Chartered Financial Analyst designation.

Heather and Bruce share a similar commitment to discipline and patience. Heather’s strong belief in long-term planning, combined with Bruce’s experience, has influenced their collaborative business style. At Odlum Brown, Heather has the capacity to create a unique solution for every client and address each individual’s needs. She approaches investment planning from a holistic standpoint, incorporating all stake holders to ensure that her clients receive well-rounded advice for the benefit of their overall financial picture, not only for their current investment portfolio. This often means turning to Odlum Brown Financial Services* to assist with financial planning, including tax and estate planning. In this way, Heather can help clients reach their goals in both working life and retired life, while guiding them through every transition in between.

Outside of work, Heather stays active within the community and holds committee positions with the BC Cancer Foundation’s signature fundraiser “Jingle Mingle,” is the Chair of the CFA Forecast Dinner for the CFA Society of Victoria and is the Secretary for the Vancouver Island Hunter Jumper Association. Heather maintains a busy schedule with her equestrian pursuits and spends much of her free time riding and competing with her horse, Carma.

*Odlum Brown Financial Services Limited is a wholly owned subsidiary of Odlum Brown Limited offering life insurance products, retirement, estate and financial planning exclusively to Odlum Brown clients.